Amid the Coronavirus Disease (COVID-19) outbreak, the people in the malls continue to serve. The essential services in the mall are open, including supermarkets and hypermarkets, Watson’s drugstores, banks and select food outlets that offer delivery and takeout. “SM is a part of many communities from north to south. At a time like this, we continue to serve.” said Steven Tan, president of SM Supermalls. Given this pandemic what pricing SM Malls need to apply to give Mark Up or give Markdown?