Answer:
Corporate logos can be a major factor in a company’s success. A logo is a visual representation of a brand, but if done well a logo can be much, much more. A great logo manages to convey a lot about the company – communicating what they do, why they are special, and something about their character. Logos can even evoke emotions in customers – reinforcing why the brand matters to them and how it makes them feel.
So how do you squeeze so much information into one little image? With a significant amount of strategy and forethought. Attempting to create one symbol that effectively serves as a visual manifestation of an entire brand is a big responsibility. Fortunately, there are some guiding principles that can provide some direction in developing a logo that embodies the true identity of your brand.
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