Answer:
Bandwagon
The bandwagon phenomenon creates a sense of isolation and triggers FOMO (fear of missing out) in specific people who long to be part of some desirable group.
Fyre Festival’s marketing campaign shows this technique in action. Billy McFarland, the festival’s founder, got celebrities like Kendall Jenner, Bella Hadid, and Hailey Baldwin to promote the event.
Although marketed as an exclusive extravaganza, it ended up being a complete farce.
