2. Write TRUE or FALSE in each letter.
a. Propaganda aims to manipulate audience's
behavior.
b. Humor adds comical experience on a product.
c. Bandwagon uses positive concepts.
d. Repetition is effective for retention.
e. Glittering generalities create a feeling of
belongingness.
f. Compare and Contrast directly targets the
competing brand,
g. Plain-folks Appeal taps the masses as users of
the product.
h. Snob appeal creates a feeling of familiarity.
i. Jingle uses the power of songs and melodies.
j. Testimonials use popular icons as endorsers.​