Reports
Specific form of writing that are organized. Concisely identify and examine issues, events, or findings that have happened. Includes events that have occurred within an organization, or findings from research investigations. Events can also pertain to events or issues identified within a form of literature. Inform the readers simply and objectively about all relevant issues.
Answers to the Multiple Choice Questions:
12. B.
13. C.
14. B.
Different Types of Reports:
- analytical
- external
- formal
- informal
- informational
- internal
- lateral
- long
- periodic
- proposal
- short
- vertical
Analytic reports are business documents that share statistics, predictions, and solutions. They give you a clear understanding of what’s happening in your organization, so that you can evaluate your action plan.
Example: e-commerce report
External reports are distributed outside the company.
Example: press release report about a new product launch sent to a publication for coverage
Formal reports are detail and structure - oriented. Due to the long nature, they often include many sections for easier reference.
Example: yearly market research report used as a lead magnet to attract enterprise leads
Informal reports are less - structured documents. These are usually short in terms of length.
Example: informal post - event report with summarized points created after attending a conference
Informational reports transmit information from a sector of an organization to another.
Example: leadership meeting minutes report that details which department heads attended and what was discussed
Internal reports are circulated within the company.
Example: marketing budget report sent to the finance team for approval
Lateral reports coordinate knowledge transfer between different departments in an organization.
Example: marketing plan detailing budget information such as marketing spend and expected incoming revenue sent to the finance team
Long reports are documents with more than ten pages. Due to the length, they are usually formal.
Example: white paper about an industry’s latest trends
Proposals are problem - solving reports that include a project overview, solution, and expected outcome. They are often used to convert leads to paying clients.
Example: digital marketing proposal that showcases an agency’s proposed strategy, case studies, and process to a prospective client
Short reports are documents with less than ten pages; they are usually informal.
Example: memorandum informing staff of an upcoming work event
Vertical reports communicate information either upward or downward the hierarchy.
Example: marketing plan created by a marketing coordinator sent for approval to the head of marketing
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