Answer:
1.D.
Boxed Water uses influencer testimonials on Instagram for awareness and generating sales: Subaru worked with 20 influencers to increase its sales in a campaign called Meet an Owner. The influencers used Subaru in their social media images and videos to boost brand awareness.
2 A
buzz marketing is a viral technique used to maximise word-of-mouth potential of a campaign or product. These conversations can happen online or offline. When done right they can massively increase online traffic, social following, and of course, sales and leads.
3. B
1. THE POWER OF REPETITION
The more people see or hear something, the more they remember it.
Some of the most successful brands – regardless of the quality of the goods – have the most recognisable message.
From Coke to Nike to McDonalds, brands more frequently seen and heard become the most successful.
As a purely psychological function, familiarity breeds trust in a consumer – even if it is just knowing the name of the product.
Repetition is also how we learn that a brand is in the marketplace, so to speak, and forms a ‘top of mind awareness’ among consumers.
Such familiarity with a brand develops a level of trust – the more familiar people are with a brand, the more likely they are to purchase from that brand.
So, don’t be so quick to mix up your marketing message or start a new campaign. Focus on repetition and frequency for results.
4.A
If you're biased toward something, then you lean favorably toward it; you tend to think positively of it. Meanwhile, if you're biased against something, then you lean negatively against it; you tend to think poorly of it.
Hope it helps you! Stay safe and goodluck on your studies!
