Technical Jargon
Powerful Words Appeal to Fear
Name Calling
Bandwagon
1. This uses unfamiliar or highly technical terms to impress,
Thish
confuse, or deceive consumers or audience.
2. It scares or frightens consumers so that they will either
patronize or avoid the product and/or service.
3. You are persuaded to use a product or join an activity
because "everyone" is doing it.
4. It uses either pleasant or hideous sounds to either lure o
drive people away from something.
5. This persuades you to avail the product or service becaus
of reverse idea you heard about persons or things.​