Answer:
In every election, some political figure will either say that their party will start to gain popularity when the public sees its manifesto, or that people should vote based on “policies, not personalities”. But however popular a policy, it won’t bring victory to a party destined to defeat or sink a party cruising to victory.
In 2001, the Conservatives unveiled tax cuts that performed strongly with voters, but the party still lost the election heavily. The same is true in 2005 when the Tories pushed popular policies on immigration and asylum seekers but the party fell well-short of power. Again in 2015, Ed Miliband’s energy price freeze fared well in the polls, but the Labour party went backwards in the subsequent election.
