Answer:
1. Create your own data
businesses are often encouraged to use data points and statistics in the marketing content they create, doing so gives the appearance of authority and credibility. You can be the business they cite.
2. Invest in Relationships more
Advocacy marketing is a hot topic these days, yet so many advocacy programs stop at auto-generating referral codes to top spenders.
3. Charge more
While many businesses think of slashing their prices to stand out, there’s value in going the other direction.
