ASSESSMENT:
Fill in the blanks
Instructions: Complete the following statements. Write the word/s that
would complete the given statement.

1) ______is one important component in the marketing of
products.
2) According to Kotler, Marketing is a social and managerial________whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others.
3) _______are higher-level human needs as they appeal
more to the emotions.
Basic Education Department
4) ________and coordinated marketing aims to achieve its
profit, objectives and goals. These goals and objectives hinge on
the increase in sales volume and costumer's patronage.
5) Attract new costumer promising superior value and keep and
grow current customers by________
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