Answer:
An advertisement (often shortened to advert or ad) is the promotion of a product, brand or service to a viewership in order to attract interest, engagement and sales. Advertisements come in many forms, from copy to interactive video, and have evolved to become a crucial feature of the app marketplace.Consumers recognize they have an unsatisfied need and want to go from their actual, needy state to a different, desired state -> greater discrepancy between these states = greater need recognition
• Consumer needs like these can be classified as functional, psychological, or both.
• Functional needs: the performance of a product or service.
• Psychological needs: personal gratification consumers associate with a product/service.
• Shoes provide a functional need: to keep protected. So why would anyone pay $500 for? Because that consumer is seeking a way to satisfy psychological needs.
• Products/services are likely to satisfy both functional and psychological needs, in different degrees.
• A key to successful marketing is determining the correct balance of functional and psychological needs that best appeals to the firm's target markets.
• So, what can marketers do at the need recognition stage to influence consumer purchase decisions? Marketers use numerous tactics to either remind customers of a need or create new needs.
• Common tactics marketers employ include using reminder advertising for their products, creating awareness about a new product and its capabilities, showing how a product could enhance consumers' image, and even altering the physical layout of a store or where products are placed.
