•Qualitative research answers the why and the how questions. It tests customers’ reaction to new products and studies consumer behaviors. Case studies, interviews, and focus groups are the common methods of collecting such data.
•Quantitative research collects numerical data and analyzes stats. The common methods include various surveys in target groups.
What ABM fields to explore are out there?
•Financial accounting (aka accountancy) is creating financial statements to be distributed within and outside of a company.
•Management accounting is creating operational reports to be distributed only within a company.
•Banking and finance are all about financial services provided to customers, and the laws of investment.
•Business administration is supervising and overseeing various business operations.
•Marketing is all about the promotion of buying and selling services and products.
•Entrepreneurship is all about the process of coming up with, starting and managing a new business.
•Human resource development management is all about reaching the top potential of the employees.
•Hospitality management is overseeing and supervising various administrative tasks of a resort or hotel.
•Tourism is all about attracting, housing, and entertaining tourists, and organizing tours for them.
Explanation:
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