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it refers to the comprehensive plan formulated particularly for achieving the marketing objectives
A.DIRECT MARKETING
B.PRODUCT SAMPLING
C.INTERNET MARKETING
D.MARKETING STRATEGY

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Susiepecayogo Susiepecayogo

answer:

Marketing strategy is the comprehensive plan formulated particularly for achieving the marketing objectives of the organization. ... A marketing strategy helps an organization to concentrate it's scarce resouces on the best possible opportunities so as to increase the sales.

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