Yes, they began to be extremely popular due to quarantine protocols that caused an online and delivery/courier market trend.
For online selling platforms, it is obviously Shopee, Lazada, and F a c e b o o k . F a c e b o o k is more oriented for direct-selling to customers, while Shopee and Lazada are a consumer-to-consumer and business-to-consumer hybrid platform.
The best feature of online selling/buying is to reach customers at the convenience of media and technology. So, Yes, they earn big money not because it is a trend right now, but because of convenience.
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