|||.MULTIPLE CHOICE: Choose the letter of the best answer.
11. Customer-oriented and coordinated marketing aims to achieve its profit, objectives and goals. These goals and objectives hinge on the increase in sales volume and customer’s patronage.
a.Maximize the Consumption of Goods b. Maximize Consumer Satisfaction c.Maximize Choice of Goods or Service d. None of the above
12. The process must conform to standards in terms of product quality.
a. Marketing Process b. Sales Process c. Production Process d. Marketing Process
13. Higher-level human needs appeal more to the emotions. These are the social needs for recognition and the development of higher social satisfaction which is limitless. a.Needs b. Drives c. Wants d. Social needs
14. This tool is used to check that the marketing activities of a company are on track and are used to track performance to make sure the firm is on track to meet specific objectives.
a. SMART Objectives b. Goals c. Objectives d. Key Performance Indicators
15. Company are selling products and/or services by first promoting its benefit that is environmentally friendly or produced in an environmentally friendly way.
a. Marketing Research b. Green Marketing c. Innovative marketing d. None of the above
16. Is a marketing strategy a company uses to determine if it can produce a viable product consumer want or need, whether the company can produce enough products to fill the need, and the marketing method by which the need can be filled?
a. New concept in Marketing b. Sales Concept c. Tradition Concept in Marketing d. Marketing Concept
17. This concept refers to the idea that people will buy more goods and services through personal is?
a. Marketing Concept b. Sales Concept c. Production Concept d. None of the above
18. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
a. Marketing b. Marketing Research c. Production d. Sales
19. It views that organizations must satisfy the needs of consumers in a manner that gives for society’s benefit.
a. Marketing Concept b. Sales Concept c. Production Concept d. None of the above
20. Top-level broad goals to show how the business can benefit from channels. So, goals are the broad aims used to shape strategy. They describe how marketing will contribute to the business in key areas of growing sales, communicating with audience and saving money. a. SMART Objectives b. Goals c. Objectives d. None of the above
