Answer:
Your unique selling proposition It’s defines what separates you from other players in the market, i.e. your point of differentiation. It’s articulating how your deliver the value your promise.
Your value proposition: This is the simple explanation for your prospect why they should consider buying your product. It addresses what’s ‘broken’ in the market (your why), what problems/challenges this results in, how you uniquely take this problem away to deliver significant value, and what’s the means by which it is delivered (your what i.e. the product or service (category).
