Answer: Quantitative and qualitative research are complementary methods that you can combine in your surveys to get results that are both wide-reaching and deep.
Simply put, quantitative data gets you the numbers to prove the broad general points of your research. Qualitative data brings you the details and the depth to understand their full implications.
To get the best results from these methods in your surveys, it’s important that you understand the differences between them. Let’s have a look.
What’s the difference between quantitative research and qualitative research?
The definition of quantitative research
Quantitative research methods are designed to collect numerical data that can be used to measure variables. Quantitative data is structured and statistical; its results are objective and conclusive. It uses a grounded theory method that relies on data collection that is systematically analyzed. Quantitative research is a methodology that provides support when you need to draw general conclusions from your research and predict outcomes.
Surveys are a great tool for quantitative research as they are cost effective, flexible, and allow for researchers to collect data from a very large sample size.
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