Answer: Tourism Trends “Related” With COVID
The following are some tourism trends that will have to be discussed by those interested in tourism management in response to the global pandemic of COVID that has influenced the tourism industry as a whole.
1. Safety & Hygiene Tourism Trends
Whether it is airlines, cruises, hotels, restaurants or bars, since the outbreak of COVID, safety and hygiene standards have been absolutely paramount. With this in mind, there are a number of tourism trends that are related to this, such as increased cleaning, socially distanced seating, providing hand gel and enforcing masks in some settings.
This is also now a vital part of tourism marketing, with companies needing to make clear what their hygiene and safety policies are and what measures they are taking to keep customers safe. The threat of COVID has meant people are more reluctant to travel and visit tourism hot spots, so they will need to be persuaded that it is safe.
The “Hygiene is the New Marketing Message for Hotels” post explains this particular trend in more detail.
2. Increased Emphasis on Leisure
COVID has forced countries to adopt travel restrictions, while many businesses are encouraging employees to work from home and use video calling. As a result, business events have been particularly badly affected and one of the resulting tourism trends has been a switch in focus towards leisure customers.
The pandemic has been hard on people and many are desperate for a holiday. If your business is typically focused on business customers, you may want to look into ways to change this approach, at least temporarily. In the process, you will likely need to change your marketing messages and even the distribution channels you use to generate sales.
Depending on your business, you may wish to focus efforts on families, couples, or groups of friends, and you could potentially create package deals to appeal to these demographics. It is also a good idea to evaluate how your competitors have responded to the crisis and whether they are doing anything that you could take inspiration from.
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