Matching-Type.
Directions: Choose appropriate letter in the box and write the letter in the
space provided before the number.
1. The describes the primary factors and forces affecting the
organization during the next several years. It includes the long-term objectives, the
main marketing strategies used to attain them, and the resources required. Reviewed
and updated each year so [hat the company always has a current long-range plan
The company's annual and long-range plans deal with current businesses and how
to keep them going.
2. Shaped by your business strategy, your marketing strategy is
your purpose; it's the offering you deliver, how you will deliver it and why your
marketing efforts will help you achieve your company's mission and strategic goals.
Once you have your strategy, only then will you be able to develop an effective
marketing plan.
3. sets the stage for the marketing plan. It starts with its overall
purpose and mission. These guide the formation of measurable corporate objectives
4. Consists of measuring and evaluating the results of plans and
activities and taking corrective action to make sure objectives are being achieved.
Analysis provides.
5. It is driven by your strategy; your marketing plan is the
execution; the roadmap of tactical marketing efforts that help you achieve your
marketing goals. Your plan is your detailed campaign of what you will do, where you
will do it, when you will implement, and how you will track success.

Choices:
MARKETING STRATEGY
LONG-RANGE PLAN MARKETING PLAN
STRATEGIC PLANNING
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