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A. Analysis
B. Planning
C. Implantation
D . Control


1.Offers accurate information to
each other functions

2. Taking corrective actions

3. Do things right

4. Addresses what and why

5. Addresses who, where when and how

6. Involves choosing marketing
strategies

7. Monitor progress

8. Explains how each strategy
responds to situations

9. Measure results

10. Includes SWOT​