Answer:
Content analysis is a method for summarizing any form of content by counting various aspects of the content. For example, an impressionistic summary of a TV program, is not content analysis. Nor is a book review: it's an evaluation. Content analysis, though it often analyses written words, is a quantitative method.
Content analysis is a research technique used to make replicable and valid inferences by interpreting and coding textual material. By systematically evaluating texts (e.g., documents, oral communication, and graphics), qualitative data can be converted into quantitative data.
