Sagot :
Answer:
1. Show the other side that you are negotiating in good faith. The idea is to demonstrate that you are not here to deceive or exploit the other side—sometimes showing deference can be key.
2. Be genuinely interested in what drives the other side. Understanding their goals, motivations, wants, and fears will help you navigate the negotiation effectively. An authentic connection with your negotiating partner will help lead to an optimal outcome for both parties.
3. Take emotions into consideration. Negotiators used to assume that eliminating emotion from the process would create the most logical outcome. But what we understand now through neurological research is that there is no way to cut people’s feelings out of the process.
4. Build trust-based influence through the use of tactical empathy. By appealing to your counterpart’s emotions, you can build rapport, mutual understanding, influence, and—ultimately—deals.
5. Work to deactivate negative feelings. Fear, suspicion, anger, aggression, and distrust will impede the negotiation. From a neurological standpoint, this means you should work to defuse activity in the amygdala, the part of the brain that houses those feelings. Watch for body language that indicates negative feelings, and, when you notice it, focus again on using tactical empathy.
6. Aim to magnify positive emotions. People are actually smarter when they’re in a positive frame of mind. Building trust, comfort, and rapport will help you accomplish your goals. Know that the other side has a rationale, motivations, and some strong feelings for wanting what they want—even though their goals may be diametrically opposed to yours.
7. Keep an eye out for black swans. Another crucial element in negotiation is the existence of black swans—those seemingly innocuous pieces of information that, once revealed, can change the entire negotiation process.