Answer:
Everything you need to know about elements of marketing mix. The elements of marketing mix are fundamentally four namely product, price, promotion and place though the experts have thought of additional Ps.
Irrespective number, these constitute the heart of marketing decisions from the angle of marketer. Since, it is based on the marketing concept, consumers can not be forgotten. If ‘Ps’ are for marketers, consumers have C’s and A’s.
Therefore, marketing mix is the master mix of sub-mixes namely, product mix, price mix, promotion mix and place mix. These elements of marketing decisions over which firm has control.
Explanation
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