Advertising message — is an idea an advertiser wants to communicate to its target audience. Its goal is to make people perform the desired action. It can be registration in a service, purchase, reservation, etc.
Advertisinghas three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.
