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compare and contrast SWOT and PEST using a chart​

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Answer

SWOT

  • Acronym for Strength, Weakness, Opportunity, Threats.
  • It is an analysis tool used for organizing or developing the business or corporate strategies.
  • SWOT focuses on both internal and external factors.

SIMILARITIES

  • Both are business analysis tools.

PEST

  • Acronym for Political, Economic, Social, Technological. However, there is another acronym, PESTLE. L stands for Legal, and E stands for Environment.
  • It is an analysis tool that focuses on external factors that could affect the business. (For example, new technologies, newly enacted Laws, new trends, and inflation rates).

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