A music video is a short film or video, of variable length, that integrates a song or album with imagery that is produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.
Music videos use a wide range of styles and contemporary video-making techniques, including animation, live-action, documentary, and non-narrative approaches such as abstract film.
Some music videos combine different styles with music, such as animation and live-action. Combining these styles and techniques has become more popular due to the variety for the audience.
Many music videos interpret images and scenes from the song's lyrics, while others take a more thematic approach. Other music videos may not have any concept, being only a filmed version of the song's live concert performance.
What is the purpose of music videos?
The ultimate purpose of a music video is to promote the artist and their new song while entertaining the audience. However, many artists today have been using their platform to tell their audience about their opinions on the current climate of the world, whether that be politically or socially
