sheet Column A Column B 1. Recognition of Needs and Wants A. Searching or looking for information about the product choices you want to buy B. Actual buying or purchasing of the product C. Knowing what your needs and wants are 2. Information Search 3. Evaluation of Choices 4. Purchase Decision D. Determining whether you are satisfied or dissatisfied with the product E. Choosing the best product or service from the choices based on the needs and wants 5. Post-purchase Evaluation​