Case 1. Rose Restaurant: What Now My Love?
On any given day, Rose Restaurant is full of customers. It is not surprising because of two factors:
First, its location in the center of the commercial place in Tagum City, and second, the dynamism of its
owner and manager, Ms. Rosemarie Ginez. She is more than happy because she was able to realize her
dream of becoming successful in the food business. She now owns the building and the lot she used to
rent. Served in its large air-conditioned function hall are Native and Chinese delicacies. The place has
ample parking spaces for 20 cars.
It was in the restaurant where she first met her future husband. He is a government employee
and is assigned to work in Mati City. Rose’s husband is a native of Mati City and his widowed mother is
operating a big tourist destination in the place. Apart from owning of 10 resorts, his mother also owns one
half hectares of commercial land in the city’s business district.

Just as Rose was considering opening a branch of her restaurant in Davao City, her mother-in-
law died. Two weeks later, her husband informed her that being the only heir, he needs to move quickly

to Mati City and manage his mother’s business and other properties.
Even if her husband operates his mother’s business, Rose could still continue managing her
restaurant. Both of them, however, are aware of the difficulty of maintaining the two businesses which
are four hours away by car from each other. They will miss each other for days every week if they decide
to keep both businesses. Her husband is indifferent, however, on whatever Rose’s decision will be.
Rose is now mulling over her family’s chances of succeeding in business if she decides on
maintaining only the tourist destination business. Her decision-making is made more complicated when
her assistant reported a 49% increase in last year’s profits of her restaurant.
Guide Questions:
1. Should Rose stop operating her restaurant?
2. If you were Rose, what additional information would you need before making a decision?
Write your Case Analysis here in paragraph form. Not less than 250 words.