Answer:
Nokia is looking to add 2 billion new users by the end of the decade by reaching out to emerging markets, including China, Brazil, Indonesia, Africa, and India.“ (Lakshman, 2007 [online])
“Emerging markets are countries which are in a transition phase from developing to developed markets due to rapid growth and industrialization.” (Cavusgil, 2012, p.1,5 [online]) Indeed, “most of the world’s growth is expected to occur” in those within the next 20 years. (Cavusgil, 2012, p.1
[online]) China is one of those emerging markets and for organisations both interesting as a production location and due to their increasing consumer markets. As one of the BRIC countries, China is “continually investing in education and technology, increasing foreign investments, and focusing on integrating themselves in the global economy as major players.” (p.5) One decisive characteristic of emerging countries is that major deals can just be implemented through the government (p.36), which is a strong indicator for protectionist policies.
In this paper, special emphasis will be put on the global shift to protectionism, which has been happening since the worldwide crisis started in 2008. Protectionist measures and subsequent trade barriers make trade between nations more difficult and can result in conflicts between trade blocs. This will be investigated in more detail containing examples and especially concentrating on the role China plays in this global scenario.
Explanation:
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