Answer:
Potential market is the part of the total population that has shown some level of interest in buying a particular product or service. This includes individuals, firms and organizations. Potential market is also called Total addressable market (TAM).
Answer:
A potential market is the part of the market you can capture in the future. These are customers you don't have now, but can work to attract. Learn how to identify these potential new customers and actions to attract them.
Explanation:
Hope it helps
Carry On Learning
