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Have you ever seen a big brand without a logo? No? That’s because there aren’t any. A logo has a major impact on how your customers will perceive your brand. So naturally, you want your logo to be outstanding. But how do you get there?
Don’t fret! This handy guide will teach you everything you need to know to design the perfect logo for you and your business. From defining your brand’s identity and understanding what makes a great logo, to making the right design choices and navigating the design process, read on to learn how to design a logo.
Here are the most important steps to designing a logo:
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You may be asking yourself: How can I design my own logo? These are the steps you need to follow:
Understand why you need a logo
Define your brand identity
Find inspiration for your design
Check out the competition
Choose your design style
Find the right type of logo
Pay attention to color
Pick the right typography
Communicate with your designer
Evaluate your logo options
What not to do when designing a logo
Integrate your logo design into your brand
1. Understand why you need a logo. And why it needs to be great.
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example for how to design a logo with brand identity design in mind
A complete logo and brand identity design for affaire, designed by nnorth
Business really is like dating—you’re trying to attract the right customers and make them fall head over heels in love with your brand. So think of your logo as the picture on your dating profile. It’s what’s going to make people take interest and try to learn more about you (or swipe left because you’re not for them). So you want to look your best, right?
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