1. It can be used to decide on the packaging, to determine the market reaction, and to justify brand positioning.

2. It can be utilized by marketers to calculate a products or service's optimal price, and to determine price elasticity.

3. These studies can provide cost-effective ways on how to increase a product's/service's awareness level and brand trial.

4. The information from these researches helps marketers identify macro-environmental shifts.

5. It includes individuals and/or house-holds that purchase products and services for personal consumption.

6. It reveals the effectiveness of point-of-purchase collateral materials.

7. It determines ideal retail store locations and is a valuable tool in site selection.

8. These help identify, quantify, and understand the target market better.

9. These tests can determine advertising copy effectiveness, advertising re-call, sales promotion response rates. ​

pahelp po