11. The amount of current and future funding needed to start or expand the business. a. Sales b. Financial C. Funding 12. These are the profiles of the ownership and management team. a. Organization & Management c. Marketing & Management b. Financial & Management 13. The company's process of identifying and creating a customer base. a. Financial b. Marketing & Sales c. Funding 14. A list of the individual sections and their page numbers, starting with the Title Page and ending with a section for Special Materials. a. Title Page b. Cover Page c. Table of Contents 15. Identifies specific knowledge about the business and its industry, and the market (or customers) it serves. a, Market Analysis b. Market Stability C. Market Place
