I. TRUE/FALSE. Write T if the statement is TRUE and F if the statement is FALSE. Write your

1. Green marketing refers to selling products or services by highlighting their
environmental benefits.
2. Green Marketing call it eco-marketing or environmental marketing, and
consumers recognize such brands by terms like "organic," "eco-friendly,"
"recyclable," or "sustainable"
3. Green Marketing implementing sustainable business practices.
4. Green marketing is not only about promoting products or services with
environmental characteristics it involves brand modification and changes
in the manufacturing process.
5. The 4Ps of marketing is a model for enhancing the components of your
"marketing mix" – the way in which you take a new product or service to
market.
6. "Marketing mix" is a general phrase used to describe the different kinds of
choices organizations have to make during the process of bringing a
product or service to market.
7. Environmental Marketing clearly defines the potential roles of
organizations, consumers, and governments and examines how these
groups impact environmental factors through the marketing process.
8. Environmental Marketing is a book for all managers involved in decisions
impacting the environment.
9. A marketing environment encompasses all the internal and external
factors that drive and influence an organization's marketing activities.
10. Marketing managers must stay aware of the marketing environment to
maintain success and tackle any threats or opportunities that may affect
their work.
11. The Internal Marketing Environment includes all the factors that are within
the organization and affects the overall business operations.
GREEN VALLEY COLLEGE FOUNDATION, INC.
Km.2, Bo.2, Gensan Drive., Koronadal City South Cotabato
MIDTERMEXAMINATION QUESTIONNAIRE
SCHOOL OF MANAGEMENT
1
st SEMESTER2020 - 2021
Document Code: FM-DEA-001
Issue No: 01 Revision No: 01
Effectivity Date: October 5, 2019
Page No: Page 1 of 1
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12. Micro Marketing Environment includes all those factors that are closely
associated with the operations of the business and influences its
functioning.
13. Every business revolves around fulfilling the customer’s needs and wants.
14. External marketing environment includes all factors that do not fall within
an organization's control, including technological advancements,
regulatory changes, social, economic, and competitive forces.
15. Macro marketing environment is made up of all the factors beyond the
control of your organization.