Identification.Identify what is being asked.
1. Writer who defines that“Marketing environment refers to the external
factors or forces that affect the company’s ability to develop and maintain
succesful relationship with its target customers”.
2. Study of Population in terms of size density age and etc.
3. It is defined as “any group that has an actual interest on a company’s
abiilty to achieve its objectives”
4. Refers to those who sell goods and services of similar description in the
same market.
5. It comprises of society and culture.
6. defined as a “tendency that is expressed by evaluating a particular entity
with some degree of favor or disfavor".
7. Refers to “a pattern of repeat product purchases accompanied by an
underlying positive attitude towards the brand”.
8. It is “the informal transmission of ideas, comments, opinions, and
information between two people, neither one of which is a marketer”.
9. It is the one provide resources that are needed by a firm and thereby alter
its competitive position and marketing capabilities.
10. It consists of factor related to the means of production and distribution of
wealth.