Activity 1. Identification
Direction:
Identify what is being asked or described in each statement on the 7P's of
marketing mix.
1
2.
3.
are crucial in service delivery. Intensive training for
your human resources on how to handle customers and how to deal with
contingencies is crucial for your success.
is a tangible good or the intangible service that the
enterprise offers to its customers in order to satisfy their needs and to produce their
expected results.
plays a role in the perception on the possible target
audience may have about your service. Many different promotional tools are often
used like internet advertisement.
is where your product or service is actually sold.
5.
refers to the way your product or service appears from
the outside.
it is how you are seen and thought about your
customers is the critical determinant of your success in a competitive marketplace.
7.
has a lot of impact on the service buyer's satisfaction
level.
4.
6.​