Sagot :
ANSWER:
1. It’s all in the brain: Men on a mission, women on a journey
Studies have shown that there are numerous physical differences between male and female brains. According to the Scientific American, Women have a thicker corpus callosum, which is the bridge of nerve tissue that connects the left and right side of the brain. It allows women to use both sides of their brains to solve problems quicker, while men predominantly use the left side of their brains.
In general, the left hemisphere is in charge of performing logic computations and processing facts. The right hemisphere is dominant in processing visual imagery and interpreting context.
corpus callosum
Corpus callosum in male and female brains (source: Difference in Brains between Males and Females, http://idop2science5.pbworks.com)
Women also use the more organized cerebral cortex to perform tasks, while men use the larger proportion of gray matter in the left side of their brains.
In the context of shopping, this different brain structure leads to men tending to be mission- and task-oriented shoppers while women are more likely to be discovery-oriented shoppers who readily adjust their initial goals if this would result in a more satisfying outcome.
2. Men’s motives for shopping appear to be more utilitarian, whereas women’s shopping motives tend to be hedonic
According to The Mediterranean Journal of Sciences (2017), research shows that customers have a range of underlying motivations triggering their shopping behaviors, but there are essentially two types of shopping motives:
Utilitarian: The conscious pursuit of an intended consequence. Essentially, meaning you’re shopping “to get something done”.
Hedonic: Related to intrinsic and emotional responses. In other words, you’re shopping because you love it.
Men tend to follow a utilitarian, more logic-based approach. You need to tell them why they should buy your products and why it makes sense for them to purchase it. Get to the point quickly, focus on the products, and use active statements that demonstrate value.
Women are mostly hedonic shoppers. To reach and engage women, you will have to create emotive shopping experiences that resonate with them. A purely functional approach can fall flat pretty quickly. Women want to know more about you, your brand, the lifestyle you sell and how your products are going to make them feel.
Zappos.com considers these different shopping motives and provides different layouts on their landing pages for men and women: While the version for men focuses on providing a clear navigation by product categories, the version for women aims to sell an emotion.
Zappos - men's shop vs women's shop
We can find a similar approach at Asos.com who use different layouts for their Halloween campaign: men will see the individual products, while women will see how these products could look like on them.
asos - page layout for men and women
3. Women prefer the hunt, men want a quick and effortless process
In their study on online shopping orientations, Seock and Bailey discovered that women visited more websites and contrasted different options more thoroughly than men.
They also found that while female respondents were more likely to find online sales and discounts, the shopping process of their male counterparts was more efficient and quicker.
[bctt tweet=”#Women click through #ecommerce websites 30% more than #men #decisionmaking.”]
Women enjoy browsing and looking through products. Offer them a user-friendly interface that supports these activities and include social shopping functionalities, high-quality visuals, and customer reviews.
Fab.com is a great example for creating a positive shopping experience for women by using a clean, visual product page that supports a fun and quick way to browse, selecting favorite products, looking at items up-close with an image zoom rollover functionality, and easily sharing discovered products within their social networks.Fab - page layout
4. Women make decisions on a more emotional level, whereas men approach decision-making with facts and data
Once a consumer recognizes the need for a certain product or service, information needs to be gathered and processed to evaluate alternatives. Research shows that men and women differ dramatically in their strategies for information processing and decision-making.
5. Men are loyal to brands, women are loyal to good service
A study by the Erasmus University showed that once men found a brand that worked for them, they were more likely to stick with it, which is especially true for apparel, automobiles, financial services and home electronics, while women showed a greater degree of loyalty if they received a good service.
Explanation:
Pa brainlies po pleases tama po yan pabasa nalang po pa brainlies po ako pleases po
I HOPE I HELP PO PA BRAINLIES PO ATE/KUYA