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On a ‘whistle-stop’ tour of villages, towns, cities, counties, territories and states, getting as many potential voters on board in as short a time as possible is critical. Build rapport from the start. Know about the area you’re visiting and the issues that matter to the residents who live there. C
We live in a world of distraction. People retain very little, so get your message out fast. You want a sound bite that will capture the attention of potential voters. Keep your statement short and connected to a core theme.
Know how many people are likely to attend the event where you’re giving your speech. Remember to welcome your audience and thank them for turning up.
Your speech may start on the page, but you deliver it orally. Write as you will speak. Don’t waffle or include unfocused comments. Don’t get caught out using a voice that’s not your own. The audience will know immediately. Don’t be hesitant.
Repeated messages stick. At the end, draw out your key themes and briefly repeat what you’ve said. Layer each message to build momentum to your final point. Make that point important enough that the audience will want to discuss it.
One of the best political speeches to incorporate the previous five elements was Franklin Delano Roosevelt’s first inaugural address to a country in the midst of the Great Depression. His 3 March 1933 speech points to the hard decisions that lie ahead.
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