Directions/Instructions: Match the words in Column B with the description in Column A Write only the letter of the correct answer

Column B
A. Card Stacking
B. Appeal to Fear
C. Transfer
D. Glittering Generality
E. Name Calling
F. Testimonial
G. Plain Folks
H. Bandwagon
I. Propaganda
J. Biases

Column A
___ 1. These are judgments based on personal point of view.

___ 2. This the spreading of information, ideas, or rumors that is meant to make people accept them.

___ 3. You are attracted to use the product because everyone is using or doing it.

___ 4. You are encouraged to use the product because ordinary people as endorsers are using the product as usual persons.

___ 5. You are convinced to use the product because it is endorsed by a well-known personality.

___ 6. It persuades you to use the product because of the negative image it creates against another product or service.

___ 7. You give in because you are overwhelmed by sweeping statements that usually come in slogans or catchy phrases.

___ 8. It uses an individual, thing, idea, or symbol that carries respect, authority, prestige, and other positive qualities along with the product to make it look more acceptable.

___ 9. It scares or frightens consumers so that they will either patronize or avoid the product.

___ 10. It uses misleading or unproven statistics to convince the audience to believe it as a fact.​