A. Testimonial
B. Name Calling
C. Bandwagon
D. Glittering Generalities
E. Plain Folks
16. A billboard, advertising a rice brand, shows an ordinary family sitting around the table eating breakfast.
17. A young lady promotes her food supplement products by describing them in glowing terms telling how effective they are.
18. In a YouTube video, Mr. De Pedro tells that many people are doing his latest exercise routine to become fit and healthy.
19. In a radio interview, the beauty advocates talk about negative things on a particular brand of soap and convince people not to use it anymore.
20. A TV commercial shows “Vice Ganda” about his positive experience on using the latest model of a Cherry Mobile Phone​