II. Identify what value is being emphasized in each sentence. Choose your answer from the word pool below.

A. Volatile C. Complex
B. Uncertain D. Ambiguous

21. You are doing business in many countries, all with unique regulatory environments, tariffs, and cultural values or provide several products to several customer segments.

22. You decide to move into immature or emerging markets or to launch products outside your core competencies. You develop and implement new start up business.

23. Price fluctuates after a natural disaster takes supplier off-line.

24. A competitor's pending product launch muddles the future of the business and the market.​