Learning Task 2: Identify what is referred to by each statement below Choose from the words listed in the box. Write your answers in your notebook. Technical Jargon Powerful Words Appeal to Fear Name Calling Bandwagon 1. This uses unfamiliar or highly technical terms to impress, confuse, or deceive consumers or audience. 2. It scares or frightens consumers so that they will either patronize or avoid the product and/or service. 3. You are persuaded to use a product or join an activity because "everyone is doing it. 4. It uses either pleasant or hideous sounds to either lure or drive people away from something. 5. This persuades you to avail the product or service because of reverse idea you heard about persons or things.
