Qualitative Research is a research that collects data by observing what other people say. It defines as interview guides and observations. It helps to underlying opinions, reasons and motivation.
Example of Qualitative Research in Business are:
>Building a store or a business.
By building a store, we use Qualitative Research. We use people's opinions about what product they want or needs in their daily lives. We conduct a interviews about the product we can produce if we want to build a store, example of this may; if a citizen wants a bread and pantry, the sari sari store may change into pantry.
Relevance of Qualitative Research in Business:
•We can ask them what can we offer or produce a product.
•If you're a first-experienced of handling a business, you can held a simple research and ask them an opinion about how well will you improve in order to gain customers.
•It also gives a better understanding about their daily needs.
•It also allows our creativity to stand-out when building a business because of the opinions they provide to us.
•It also provides an insight about possible trends that are specific to an industry.
(fix my grammar na lang:>)
hope it helps:)))
