How does media evolved in the digital age?
Digital technologies have fundamentally altered the nature and function of media in our society, reinventing age-old practices of public communication and at times circumventing traditional media and challenging its privileged role as gatekeepers of news and entertainment.
The role of traditional media has changed dramatically in the age of the internet-driven, 24-hour news cycle and the proliferation of social media. Today, the term “media” is used and abused, and it can mean different things to different people. To paint a picture of the new media landscape, I talked to my colleague at Pepperdine Graziadio Business School, Melva Benoit, executive professor of digital media and entertainment. Benoit has over two decades of television and media experience as a research executive at FOX Broadcasting, NBCU, MTV Networks, Disney/ABC TV Networks and Turner Broadcasting.
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