The elements, or principles, of visual design include Contrast, Balance, Emphasis, Movement, White Space, Proportion, Hierarchy, Repetition, Rhythm, Pattern, Unity, and Variety. These principles of design work together to create something that is aesthetically pleasing and optimizes the user experience.
There are 5 important principles to take into consideration which are: balance, rhythm and repetition, emphasis, proportion and scale, and last but not least, harmony. Balance.
Movement is the path the viewer's eye takes through the work of art, often to focal areas. Such movement can be directed along lines, edges, shape, and color within the work of art. Pattern is the repeating of an object or symbol all over the work of art.
The principles of art represent how the artist uses the elements of art to create an effect and to help convey the artist's intent. The principles of art and design are balance, contrast, emphasis, movement, pattern, rhythm, and unity/variety.
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