activity 1: TRUE or FALSE. Write TRUE if the statement is correct and write FALSE if the statement
s wrong.
1. Traditional marketing involves 7Ps.
2. The company offering is called Price.
3. Products may be tangible or intangible.
4. Place is represented by a monetary value.
5. Advertisements are not necessary in marketing.
6. Place is represented by the location where the product can be bought.
7. Traditional marketing focuses only on products.
8. Promotion refers to the communication tools that can be utilized to encourage exchange.
9. Price is always about the value of an offering.
10. Marketing mix is a set of marketing tools (4Ps) that a business blends to offer to the
target market and get the response it wants from them.​