Answer:
*According to Sportsmedias publications on 50 of the most marketable athletes - a publication which has been running since 2010 and takes factors such as value for money, age, home market, charisma, willingness to be marketed, and crossover appeal into consideration- Soccer has had the most amount of marketable athletes
*They enjoy their sport and are excited about being a role model. A good athletic role model is also a good sport, showing values of sportsmanship and humility. They make a commitment to behaving responsibly, in a way that shows their personal integrity. They have an altruistic mission.
