So remember these 4 key factors: significance, timing, location, and human interest. Of course, stations will vary in the stories they use based on their target audiences, but understanding these guidelines will overall help to secure and maximize broadcast PR coverage for your clients.
Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model.
The TV signal is carried by wire to an antenna, which is often on a high mountain or building. The signal is broadcast through the air as an electromagnetic wave. These waves can travel through the air at the speed of light but not over very long distances. A good signal can be received up to about a hundred km.
