MICE sales are extremely beneficial and can generate a sizeable portion of a hotel's revenue. By attracting MICE tourists, you have an opportunity to boost the returns of your establishment, as well as your reputation. Studies have shown that MICE tourism makes up over fifty percent of business travel. It helps the organization to expand its client-base and keeping of the present market intact. Apart from other ways of promotions, this can be achieved by participating in huge conferences, seminars, events, exhibitions and other meetings.
