Answer:
MoreCase Study
Coca Cola Closing Case
Chapter 12
Done By Desyani Rosadi
National University
June 14, 2011
Q&A
1. Why do you think that Roberto Goizueta switched from a strategy that emphasized localization towards one that emphasized global standardization? what were the benefits of such a strategy
localization is the process of adapting a product or service to a particular language, culture, and desired local "look-and-feel." Ideally, a product or service is developed so that localization is relatively easy to achieve.
Global Standardization is the process to push a international company / brand to become more centralized in management.
i think Roberto Goizueta switched Coca cola strategy from localization to global …show more content…
Essay
